New Frontiers Records act The Treatment are set to release their third album, Generation Me, and first to feature singer Mitchell Emms (from the BBC TV program The Voice) and Tao Grey on guitar. They now join the core members of this British act, Tagore Grey (guitar), Dhani Mansworth (drums), and Rick 'Swoggle' Newman (bass). The bands melodic, upbeat style of hard rock is in full force throughout Generation Me, a memorable set of songs that is sure to find a larger audience now with the muscle of Frontiers supporting them.
Emms make his presence known right from the start, his strong, melodic vocal style perfectly complementing hard rocking & accessible tracks like "Let It Begin", "Tell Us the Truth", and "Cry Tough", giving many of these songs a mainstream feel that should appeal to the masses. The band lists classic acts like AC/DC, The Sex Pistols, The Cult, and Aerosmith as influences, and you can hear a lit bit of that seeping through from time to time, along with maybe a little Thin Lizzy, especially with some of the tasty riffing & twin guitar harmonies. A few of the tunes approach syrupy teen pop/punk, like "Backseat Heartbeat", "I Know She Knows", and "Light the Sun", which kind of brings down parts of the album, but still, with strong rockers like "Bloodsucker" and "Better Think Again", you can't say that there's not plenty of variety here.
One can easily see the appeal of Generation Me, and, given the right promotion, The Treatment should find plenty of success with this latest album. It might not be heavy enough for the real hard rockers out there, but it's a fun & enjoyable album nevertheless, and the band are planning on taking these songs out on the road for some relentless touring at a venue near you, so go check 'em out if you have the opportunity.
01.Let It Begin
03.Tell Us The Truth
07.We Are Beautiful
08.I Know She Knows
10.Better Think Again
11.Light The Sun